ROCKY HERRON
HELPING KIDS CHOOSE THEIR FUTURES

I Choose My Future Consulting, Inc.

English and Spanish Presentations

ROCKY HERRON
HELPING KIDS CHOOSE THEIR FUTURES

I Choose My Future Consulting, Inc.

English and Spanish Presentations

Rocky´s mission is to use his life experiences as a DEA agent and a parent of 3 daughters to teach young people:

•Never to start using drugs
•That they can make different choices if they are already using drugs
•That it’s not their fault if they are suffering from someone else’s substance use
•That drug use isn’t normal, even though society makes it seem that way

Rocky´s message empowers young people to respect their potential in life and to make smart choices. Rocky has delivered his 60-90 minute ´I Choose My Future´ program more than 1,300 times to more than 250,000 students from 11-18 years of age in 17 countries since 2007.

NO-COST ACCESS: If you decide not use Rocky for an in-person or virtual presentation, we still want you to have access to the information for your students and families. At the bottom of this page is a no-cost link to 6 video chapters of Rocky´s complete message, produced by the San Diego County Office Education for use in classrooms and homes.

Our Amazing Clients

Some of Rocky’s 1,300 Presentations have been with these institutions:

About Rocky

He spent 31 years as a DEA special agent investigating drug trafficking at the local, national and international levels. I firmly believe in the mission of law enforcement, but I also believe that educating young people is the only true way to move our society away from so much of the suffering caused by drug abuse.

Upon retiring from the DEA in 2021, he accepted a position as an “Alcohol and Other Drugs Ambassador” for the San Diego County Office of Education. I support the Enrique S. Camarena Educational Foundation as the Director of Outreach. I frequently represent the World Boxing Council (WBC) and WBC University providing presentations and training resources to the boxing communities in the U.S. and Mexico. I serve on the advisory board for The Song For Charlie Foundation.

Gallery

Rocky Message Summary

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WBC

“Since 2020, Rocky has been affiliated with the World Boxing Council (WBC), owners of the prestigious “Green Belt” for Boxing World Titles.  As the WBC Substance Use Prevention Ambassador, the WBC sends Rocky around the world to deliver his message to young boxers, trainers and coaches.  The WBC believes Rocky’s message and style are ideal for reaching young men and women fighting to improve their lives.”

Full message from Rocky Herron

JOIN THE EFFORT

Drug prevention starts by showing students their potential and how every decision shapes their life. The way we tell the story can make all the difference.

“THE FEEDBACK FROM MY CLASSES ABOUT THE PRESENTATION WAS OVERWHELMINGLY POSITIVE. THE FACTUAL AND VARIED PRESENTATIONAL APPROACH TOUCHED THEIR MINDS… I KNOW IT MADE A DEEP IMPRESSION.”

High School Teacher
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